Marketing Automation Expert

1 week ago


Manila, National Capital Region, Philippines Q2 HR Solutions Inc. Full time
Key Responsibilities

As a Marketing Automation Expert at Q2 HR Solutions Inc., you will be responsible for creating and managing email campaign calendars, setting up email campaigns, monitoring and scheduling email sends, compiling and creating insightful email reporting.

The ideal candidate will have 2-5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related. Strong communication skills are essential to collaborate with cross-function teams and liaise with international clients.

You will also be responsible for planning and executing A/B tests, managing testing calendar, recording results, and advising on improvements. Building and launching multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture) is also an important part of this role.

In addition to these responsibilities, you will be required to build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms. You will also execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.

Other key responsibilities include performing operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.


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