Senior Marketing Strategy Consultant

As a strategic marketing consultant, you will collaborate with clients to drive customer engagement and business success by leveraging Salesforce Marketing Cloud. You will excel at developing scalable solutions that translate complex requirements into effective marketing strategies.

You will work closely with stakeholders, solution architects, and technical teams to design, implement, and optimise marketing automation strategies that deliver meaningful customer experiences. This role requires a deep understanding of Salesforce Marketing Cloud's capabilities, automation, and data-driven marketing strategies.

• Business analysis including review of existing processes, systems, documentation.
• Contribution to solution design while working alongside Solution and Technical Architect(s) and other team members.
• Mapping requirements to capabilities leveraging and maximising standard features.
• Leadership in end-to-end Salesforce Marketing Cloud implementations, including configuration, data migration, and integration with other platforms.
• System configuration and customisation in line with solution design and while adhering to best practices and standards.
• Conduct user training sessions and promote user adoption of Marketing Cloud features.
• Development and execution of automated marketing campaigns using Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Performance of data gathering to define, and document business requirements and work closely with the Solution lead designer in mapping solutions per requirement.
• Input to projects estimate specific to a declarative part of system design.
• Identification of different use cases and test scripts specific to captured user requirements.
• Management of the implementation of SF Solution design to meet business requirements.
• Performance of system configuration and groundwork per specification of an architect or lead designer.
• Advice or suggestions for improvement according to the objectives of the design.
• Participation in efforts to develop and execute testing, training and documentation.
• Participation in hypercare support to provide assistance to end users.
• Stay updated with the latest Marketing Cloud features and industry trends to provide clients with innovative solutions.

• 5+ years of experience in Salesforce Marketing Cloud implementation, configuration, and strategy.
• Salesforce Marketing Cloud certifications required including but not limited to Marketing Cloud Consultant, Marketing Cloud Administrator.
• Proficiency with Marketing Cloud Studios and Builders, especially Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Ideal background as either: Salesforce administrator heavily stakeholder facing and having implemented internal Salesforce projects A technical business analyst who has specialised in Salesforce with experience in Salesforce configuration A traditional salesforce functional consultant Excellent organisational, verbal and written communication skills.
• Tenacious, detailed oriented and self motivated.
• Strong understanding of Salesforce Sales cloud and Service Cloud and Experience cloud solutions.
• Strong Data Analysis skills are required.

This role offers the opportunity to work with a dynamic team and contribute to the development of innovative marketing solutions. As a senior marketing cloud consultant, you will have the chance to work with clients across various industries and gain expertise in Salesforce Marketing Cloud.

Additionally, this role provides opportunities for professional growth and development, as well as collaboration with experienced professionals in the field.

As a senior marketing cloud consultant, you will be responsible for staying updated with the latest Marketing Cloud features and industry trends to provide clients with innovative solutions. This requires ongoing learning and professional development to stay current with the latest developments in the field.