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Digital Marketing Strategist

2 weeks ago

Paranaque City, Calabarzon, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Job Description

ROLE OVERVIEW

The Digital Marketing Supervisor is responsible for implementing initiatives set by the team. This individual assists with planning, budgeting, and team member development.

JOB DUTIES AND RESPONSIBILITIES

  • Implement online marketing initiatives, including search engine marketing, linkage partnerships, newsletter and banner advertising, social media, and other new media buys.
  • Help manage interactive agency marketing and media campaigns to meet business performance objectives
  • Assist the manager with digital marketing projects, working with internal cross-functional teams and external agencies from inception to completion.
  • Identify trends and make recommendations for continuous improvement of all digital marketing initiatives
  • Provide comprehensive reporting on web and digital marketing traffic.
  • Communicate best practices, review and approve content changes, and make recommendations on improving conversions based on key metrics.
  • Oversee the development and operation of company customer-facing websites and online accounts.
  • Manage Social Media - the voice of the brand across all social media platforms.
  • Perform assigned duties efficiently, technically correct, follow procedures, and achieve a high standard leading to total guest satisfaction.
  • Stay updated and follow security/fire/safety procedures according to rules and regulations.
  • Perform other duties that immediate superiors may assign from time to time.
Requirements

QUALIFICATIONS AND REQUIREMENTS

  • Experience in site content management, online marketing, and executing email campaigns, including vendor negotiations and interactive media buying.
  • Expertise in content development, either copywriting or artwork development
  • Knowledge of web technologies and methodologies and understanding of editorial standards for online environments.
  • Attention to detail
  • Able to take ownership and initiative and work independently.
  • Familiarity with online marketing skills, including Email Marketing strategy and Online Advertising.
  • Proficient in Microsoft Office, including Word, Excel, and PowerPoint.