Paid Media Specialist

1 day ago

Manila, National Capital Region, Philippines beBeePayPerClick Full time ₱50,000 - ₱1,000,000

Expert paid media professionals are sought after to lead the charge in campaign planning and launch processes across Paid Search advertising campaigns. With a focus on delivering high-performance results, they will work closely with cross-functional teams to drive business growth.

Key Responsibilities
  • Develop and execute comprehensive paid campaign strategies across Google Ads and Microsoft Ads.
  • Drive continuous account improvements through rigorous keyword management, bid strategy optimization, and quality score enhancement.
  • Stay ahead of the curve by navigating emerging trends and market competition, ensuring seamless execution of campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies.
  • Lead ongoing optimizations and best practices to improve Quality Scores, ad relevance, and landing page experience.
  • Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving.
Requirements
  • Minimum 3 years of experience managing paid media campaigns in Google Ads and Microsoft Ads.
  • Proven expertise in bid strategies and budget optimization to drive performance.
  • Strong analytical mindset with a focus on metrics and outcomes.
  • Excellent communication skills to interpret data and convey clear, actionable insights.
  • Experience working with cross-functional teams is essential.

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