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Email Marketing Lead

1 week ago

Makati City, National Capital Region, Philippines Emapta Global Full time

Emapta Global, a renowned outsourcing and offshoring consulting company, is looking for an Email Marketing Lead to drive digital marketing initiatives.

As an Email Marketing Lead, you will support the Marketing Team in strategic planning, implementation, and reporting across all aspects of the digital marketing mix. You will manage the company's digital presence, including website and email marketing, ensuring timely updates, amendments, promotions, and general maintenance.

Key responsibilities include implementing and overseeing digital marketing campaigns, collaborating with clients, key partnerships, and internal teams to maximize impact. You will apply SEO strategies and website development expertise to enhance user experience and improve organic search visibility.

The ideal candidate will have a Bachelor's degree in Marketing and minimum 2 years of experience in digital marketing, email marketing, with expertise in campaign execution, automation, and optimization. You will be proficient in email marketing platforms such as DotDigital, MS Dynamics, or similar tools, and experience managing websites using Imaginet or similar website providers.

Additionally, you should have strong understanding of the full digital marketing mix, including PPC, SEO, programmatic advertising, affiliates, display ads, and social media marketing. Proficiency in MS Office, Google AdWords, and Google Analytics is also required, with the ability to analyze data and optimize campaigns for better performance.