Digital Transformation Advocate

6 days ago


Manila, National Capital Region, Philippines Globe Telecom Full time

Job Title: B2B Brand Partnerships Manager

Job Description: The B2B Brand Partnerships Manager will be responsible for driving lead generation, strategic partnerships, and brand advocacy to support Globe Business' objectives.

Key Responsibilities

  1. Develop and Execute Partnership Strategies: Drive marketing-qualified leads (MQLs) through partnership strategies.
  2. Identify and Engage Potential Partners: Identify industry groups, technology enablers, and business chambers as potential partners.
  3. Establish, Negotiate, and Maintain Partnerships: Establish partnerships that drive business impact and brand credibility.
  4. Campaigns and Initiatives: Co-develop campaigns, activations, and initiatives with partners for mutually beneficial engagements.
  5. Thought Leadership Opportunities: Identify and secure speaking engagements, industry panels, and thought leadership opportunities to showcase Globe Business' expertise.
  6. Key Opinion Leaders: Position Globe Business executives and subject matter experts as key opinion leaders in digital transformation, innovation, and SMB growth.
  7. Integration into Business Strategy: Work cross-functionally with Marketing, Sales, and Product Teams to integrate partnerships into the business strategy.

Requirements

  1. Marketing Experience: Minimum 5 years of experience in marketing, with a focus on partnership management and campaign execution.
  2. Telco or Tech Experience: Experience in telecommunications or tech-related field preferred.
  3. B2B Experience: B2B experience and market insighting experience are advantageous.
  4. Digital Marketing Tools: Proficiency in digital marketing tools and platforms, including Pardot system.
  5. Industry Trends: Strong understanding of industry trends and competitive landscape.
  6. Comprehensive GTM Plans: Demonstrated ability to create and execute comprehensive GTM plans, including lead nurturing strategies.
  7. Bachelor's Degree: Bachelor's Degree in any related field.


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