Marketing Strategy Executive

1 week ago


Makati City, National Capital Region, Philippines Auto Global Full time
Job Summary

The Brand Manager will be responsible for the development, execution, and ongoing management of JMC's brand strategy. This role involves shaping the brand's identity, overseeing marketing campaigns, and ensuring that the brand remains relevant and competitive in the market.

Key Responsibilities:
  • Develop and execute the long-term brand strategy to establish and strengthen JMC's market position in the Philippines.
  • Collaborate with senior management to define the brand's vision, mission, and values to ensure a clear and unified brand direction.
  • Lead the creation of the brand's positioning and messaging to differentiate JMC trucks from competitors.
  • Ensure consistency in tone, messaging, and visual identity across all marketing materials, campaigns, and channels.

Campaign Development and Management:
  • Oversee the planning and execution of integrated marketing campaigns to drive brand awareness, customer engagement, and product demand.
  • Work closely with the digital marketing team to ensure online campaigns align with the overall brand strategy.

Market Research and Consumer Insights:
  • Conduct market research and consumer analysis to understand customer needs, behaviors, and trends.
  • Analyze brand performance and competitor activities, using insights to adjust strategies and improve brand positioning.


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