Data Analytics Lead

4 days ago

Manila, National Capital Region, Philippines Axtria Full time

We are seeking a highly skilled Data Analytics Lead to drive the collection, analysis, and activation of data across multiple channels, ensuring an integrated customer experience and optimized marketing efforts.

Key Responsibilities:
  • Omnichannel Data Strategy Development
    • Develop and implement a comprehensive omnichannel data strategy that aligns with business goals.
    • Ensure data from all customer touchpoints (online, offline, mobile, in-store, etc.) is collected, organized, and utilized to provide a seamless customer experience.
  • Data Integration and Management
    • Lead the integration of data from various platforms, including CRM systems, POS systems, e-commerce platforms, social media, and other digital tools.
    • Define reference data models that will support enterprise omnichannel efforts as well as targeted Customer 360 models.
    • Ensure high data quality and accuracy by implementing data governance best practices.
  • Customer Insights and Analytics
    • Analyze customer data across multiple channels to generate actionable insights.
    • Use predictive modeling, segmentation, and other analytical techniques to enhance personalization, engagement, and retention efforts.
  • Reporting and Performance Tracking
    • Create and maintain dashboards and reports that track key performance indicators (KPIs) such as customer acquisition, engagement, lifetime value, conversion rates, and ROI across channels.
  • Data Privacy and Compliance
    • Ensure that all data collection and usage complies with privacy regulations (e.g., GDPR, CCPA) and company policies.
  • Team Leadership and Development
    • Manage a team of data analysts and engineers, providing leadership, mentorship, and growth opportunities.

The ideal candidate will have a deep understanding of data management, analytics, and omnichannel marketing strategies, with a focus on leveraging data to inform decision-making and enhance customer journeys. Experience in pharma industry with omnichannel marketing is an added advantage.

Requirements:
  • 7+ years of experience in data analysis, business intelligence, or omnichannel marketing.
  • Strong experience in managing data across multiple channels (digital and physical) and integrating them into a cohesive strategy.
  • Proven track record of using data to drive business decisions and improve customer experiences.
Skills & Qualifications:
  • Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Strong knowledge of SQL, Python, R, or other data manipulation languages.
  • Familiarity with S3, Kinesis, Glue, and Athena.

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