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Digital Marketing Strategist

3 weeks ago

Manila, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱6,000,000 - ₱9,000,000

As a seasoned and strategic Marketing Operations Manager, you will lead our digital marketing initiatives.

We are seeking an experienced professional to plan, execute, and optimize digital campaigns across multiple channels.

  • Main Responsibilities:
    • Create and implement the digital marketing strategy aligned with business goals.
    • Oversee campaign planning and budget allocation across paid, owned, and earned media.
    • Identify target audiences and optimize marketing funnels for customer acquisition and retention.
  • Digital Campaign Management:
    • Plan and manage digital campaigns across platforms.
    • Manage SEO/SEM, email marketing, content marketing, and social media strategies.
    • Oversee website performance, CRO (conversion rate optimization), and UX improvements.
  • Team Leadership & Collaboration:
    • Lead and manage a team of marketers, content creators, and SEO specialists.
    • Collaborate with sales, design, and development teams to align marketing efforts with broader business goals.
  • Analytics & Reporting:
    • Track, measure, and report performance of all digital marketing campaigns using tools like Google Analytics, Search Console, Meta Business Suite, and others.
    • Analyze customer data, campaign ROI, and KPIs to drive actionable insights and continuous improvement.
  • Brand & Content Oversight:
    • Maintain consistent brand voice and messaging across digital channels.
    • Supervise content creation for blogs, emails, ads, landing pages, and social media.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3–5+ years of experience in digital marketing, with at least 2 years in a managerial or individual contributor role.
  • Proven experience managing digital marketing campaigns from concept to execution.

Ideal Candidate:

  • Proficiency in Google Ads, Meta Ads, SEO tools, email platforms, and analytics tools.
  • Strong understanding of SEO/SEM, PPC, social media marketing, and content marketing.
  • Excellent leadership, communication, and project management skills.
  • Data-driven mindset with strong analytical and problem-solving capabilities.
  • Creative thinking and adaptability in a fast-paced environment.