Senior Marketing Lead
6 days ago
About the Role:
">We are looking for a highly skilled Senior Manager – Marketing to join our team at Nezda Technologies, Inc. The successful candidate will have a proven track record of driving brand and lead generation initiatives in the BPO space.
About Nezda Technologies:
">As a leading player in the BPO industry, we are committed to providing excellent service to our clients while fostering a positive work environment for our employees.
Key Responsibilities:
">- Develop and execute strategic marketing plans to drive brand awareness and lead generation for BPO services.
- Lead employer branding initiatives to position us as a preferred employer in the industry.
- Design and implement lead generation campaigns across various digital and traditional channels.
- Collaborate with internal teams to create compelling content and marketing materials aligned with business objectives.
- Manage relationships with key stakeholders, including leadership teams, clients, vendors, and external marketing partners.
- Oversee digital marketing efforts, including SEO, paid media, email marketing, and social media management.
- Monitor and analyze marketing performance metrics, ensuring ROI on campaigns and initiatives.
- Organize and execute events, webinars, and industry networking engagements to build partnerships and generate leads.
Qualifications & Skills:
">- Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
- 7+ years of marketing experience, with at least 3 years in a managerial role within the BPO industry.
- Proven experience in employer branding, demand generation, and digital marketing strategies.
- Strong understanding of BPO services, target markets, and industry-specific challenges.
- Excellent communication and stakeholder management skills.
- Ability to develop data-driven marketing strategies and analyze campaign performance.
- Experience with marketing automation tools, CRM platforms, and analytics tools.
- Strong leadership skills with the ability to mentor and manage a team effectively.
What We Offer:
">- Competitive compensation package and benefits.
- Opportunities for career growth and professional development.
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