Senior Digital Marketing Specialist

1 day ago

Pasay, National Capital Region, Philippines beBeeDigitalMarketing Full time $90,000 - $121,000
Job Opportunity

We are seeking a highly strategic and hands-on Digital Marketing Strategist with deep expertise in Meta and Google Ads and a working knowledge of LinkedIn and TikTok advertising. This role is ideal for someone who not only understands performance metrics and scaling paid spend, but also thrives in a creative, fast-paced, and metrics-obsessed environment.

You will be tasked with building and scaling digital ad campaigns that directly impact revenue growth. You will work closely with creative teams, content producers, and analytics stakeholders to launch, test, and optimize paid media campaigns, and play a key role in scaling creative output through User-Generated Content initiatives.

Key Responsibilities
  • Develop and execute high-performing Meta Ads (Facebook/Instagram) and Google Ads strategies to acquire new customers and drive revenue growth
  • Set up, manage, and continuously optimize paid campaigns, ensuring they align with business goals and Return on Ad Spend targets
  • Expand reach through LinkedIn and TikTok campaigns, where applicable
Creative & Copywriting
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and User-Generated Content formats
  • Source and manage User-Generated Content creators, develop creative briefs, and analyze performance to iterate on top-performing content
Analytics & Reporting
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement
  • Own and track key marketing KPIs such as Cost Per Acquisition, Return on Ad Spend, Click-Through Rate, Conversion Rate, and Customer Acquisition Cost
  • Work cross-functionally with content, design, product, and data teams to ensure alignment across messaging, creative, and strategy
  • Communicate performance results and strategic initiatives clearly to leadership and stakeholders

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