Innovative Creative Lead

1 day ago

General Santos, Soccsksargen, Philippines beBeeCreative Full time $50,100 - $80,100

Job Summary:

This role is for an experienced Creative Strategist who will drive performance-focused creative direction.

You'll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback.

You'll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

You'll also take a lead role in exploring and implementing AI tools within the creative strategy workflow—testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

As part of your responsibilities, you'll contribute to shaping the evolving role of creative strategy within our performance team, helping us define standards, processes, and ways of working across accounts.

Key Responsibilities:
  • Analysis & Insight Generation: Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
  • Brand & Industry Research: Conduct brand and industry research to fuel creative ideation and ensure relevance.
  • Creative Brief Development: Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.
Project & Stakeholder Management:
  • Project Delivery: Manage the delivery of creative projects from concept to execution—ensuring assets are on-brief, on-brand, and on-time.
  • Workflow Coordination: Coordinate across designers, editors, and content creators to keep workflows smooth and aligned.
  • Client Communication: Act as a key point of contact for clients—gathering input, managing feedback, and ensuring expectations are met throughout the process.
Creative Quality & Optimization:
  • Quality Review: Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.
  • Feedback & Guidelines: Provide actionable feedback and guidelines to creative teams to continuously improve output.
  • Post-Launch Analysis: Monitor post-launch performance and recommend iterative improvements where needed.

Requirements:

  • Minimum 3 years of experience in performance marketing (e.g. Creative Strategy, Media Buying, Growth Marketing).
  • A strong understanding of creative's role in driving performance across paid platforms.
  • Proven ability to analyze ad metrics and translate them into actionable creative direction.
  • Confidence in writing briefs, organizing timelines, and managing moving parts within a creative team.
  • Excellent communication and collaboration skills—you know how to give and gather the right info at the right time.
  • A blend of strategic thinking and creative instincts—you can spot what's working and know how to build on it.
  • Familiarity with UGC-style content, ad remixing, and working with freelancers or creators is a plus.

About Us: We're a digital agency providing innovative solutions for businesses looking to enhance their online presence. Our team works tirelessly to create engaging experiences for users while delivering measurable results for our clients.

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