Digital Marketing Specialist
2 weeks ago
A Digital Marketing Strategist is responsible for planning, launching and managing end-to-end Google Ads campaigns.
Key Responsibilities:- Plan and manage Google Ads campaigns across various platforms.
- Conduct keyword research and audience targeting to create high-quality ads.
- Optimize campaigns for performance by adjusting bids, allocating budgets, and testing ad copy.
- Monitor and troubleshoot campaign delivery issues.
- Analyze campaign data using tools like Google Analytics to track KPIs.
- Create regular performance reports with clear insights.
- Identify trends and optimize ROI through data analysis.
- Develop digital marketing strategies aligned with client objectives.
- Collaborate with internal teams to ensure cohesive execution.
- Recommend improvements to landing pages to increase Quality Score and conversion rates.
- Proven track record of managing paid campaigns with measurable results.
- Google Ads Certification is a strong advantage.
- Proficient in Google Suite products, especially Google Sheets.
This role offers the opportunity to work independently in a remote work setting.
Industry Knowledge:Stay informed about market developments and opportunities within the advertising industry.
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