Content Marketing Specialist

4 days ago

Manila, National Capital Region, Philippines Dusit Thani Mactan Cebu Full time

Job Overview:

Dusit Thani Mactan Cebu is seeking a highly skilled Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and implementing content marketing strategies that drive engagement and conversions.

The ideal candidate will have a strong understanding of digital marketing principles and a proven track record of success in creating compelling content that resonates with audiences.

You will work closely with our communications team to develop and execute content marketing campaigns across multiple channels, including social media, email, and website.

Your primary goal will be to increase brand awareness, drive website traffic, and generate leads through the creation and distribution of high-quality content.

In addition to your content marketing expertise, you will also be responsible for managing and maintaining our company's online presence, including social media accounts and blog posts.

As a Content Marketing Specialist, you will have the opportunity to work on a variety of exciting projects and collaborate with a talented team of professionals who share your passion for creating engaging content.

Responsibilities:

  • Develop and implement content marketing strategies that align with business objectives
  • Create high-quality content that resonates with target audiences, including blog posts, social media posts, and email newsletters
  • Manage and maintain company's online presence, including social media accounts and blog posts
  • Collaborate with communications team to develop and execute content marketing campaigns
  • Analyze campaign results and provide insights for future improvements

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum 1-2 years of experience in content marketing or related field
  • Proven track record of success in creating compelling content that resonates with audiences
  • Strong understanding of digital marketing principles and metrics
  • Excellent writing and editing skills
  • Ability to work independently and collaboratively as part of a team
  • Familiarity with content management systems and social media platforms

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