Product Development Lead

5 days ago

Makati City, National Capital Region, Philippines Amway Full time
Overview:

As a Brand Category Supervisor, you will play a critical role in developing overall category plans, managing brand-related programs, and ensuring a seamless ABO/Customer experience.

Main Responsibilities:

  • Strategic Marketing/ABO-Customer Brand Experience
    • Develop and execute strategies for the overall ABO brand experience.
    • Engage ABOs in Amway's Brand Experience through events, activities, and campaigns that support ABO activation, brand loyalty, and buyer renewal.
    • Coordinate with the Experience Manager & Specialist and other teams for conceptualization, execution, and review of Brand Experience programs.
  • Product Marketing
    • Develop brand architecture for products and plan out the brand life cycle of existing and new products.
    • Identify and evaluate business opportunities for product/brand growth using market research, analysis, and competitive market intelligence.
    • Oversee the implementation of proper branding execution (image and message) in online and offline materials, activities/events, and other programs.
    • Manage the assigned budget and utilize resources effectively to gain a positive ROI and CMAB.
    • Coordinate with Research & Development, CMI/Analytics, Forecasting, Supply Chain, and procurement teams for formulation and packaging requirements.
    • Prepare timelines for pre-launch, launch, and follow-up activities of new products.
  • Product Training
    • Participate in exhibits, end-user presentations, and other similar events by presenting the assigned product line(s). Develop presentation scripts and materials and coordinate additional personnel in the presentation or demonstration.
    • Develop and implement product demonstration, training programs, printed materials, and other projects. Evaluate the effectiveness of training and recommend improvements.
    • Respond to product-related informational requests from internal and external departments/personnel and serve as the primary contact for customer service issues pertaining to the product line(s).

Education and Requirements:

- Bachelors degree major in any business-related courses.

Key Skills and Qualifications:

  1. Minimum of 5 years brand management experience, including brand/product development/management, launch, inventory management, promotions, pricing, and publicity.
  2. 2-3 years experience in conducting training programs for products or merchandising, sales, or business, and public speaking.
  3. Strong interpersonal, communication, and presentation skills.
  4. Budget management skills and proficiency.
  5. Highly organized, creative with strong analytical skills.
  6. Must be willing to travel.
  7. Extraordinary planning skills with the ability to prioritize and organize work in addition to managing workload for a team to meet deadlines and multiple requests.
  8. Familiarity and experience with marketing terms and trends.
  9. Detail-oriented, results-driven, proactive, collaborative, and a team player.

Compensation and Benefits:

  1. Competitive salary from P25 to midpoint depends on experience and level of competencies.
  2. Allowances upon regularization such as rice, medicine, optical, products, and others that are specific to the job grade level.
  3. Leave benefits such as vacation, sick/medical, birthday, emergency/calamity, solo-parent, maternity/paternity.
  4. Short-term incentive or STI (Performance Bonus) - 10% of annual pay X company multiplier.
  5. Health and Life insurance program.
  6. Retirement Program.

Other Offerings:

  1. Health and wellbeing program.
  2. Work from home or hybrid working arrangement.

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