Digital Marketing Strategist
3 days ago
MOTORJOY DEPOT INC. is seeking a skilled Digital Marketing Supervisor to lead our digital marketing efforts.
Key Responsibilities:
- Develop and implement digital marketing strategies that align with company objectives.
- Plan and execute multi-channel digital campaigns to drive brand awareness, engagement, and conversions.
- Stay updated on industry trends, emerging digital platforms, and competitors' strategies.
Social Media & Content Management:
- Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Oversee content creation, including graphics, videos, and written content for digital marketing campaigns.
- Ensure brand consistency across all digital touchpoints.
Paid Advertising & Performance Marketing:
- Develop and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- Optimize campaigns for lead generation, engagement, and return on investment (ROI).
- Analyze ad performance and adjust strategies accordingly.
Website Optimization:
- Implement search engine optimization (SEO) strategies to improve website rankings.
- Manage search engine marketing (SEM) efforts, including pay-per-click (PPC) campaigns.
- Ensure website is optimized for user experience, speed, and mobile-friendliness.
Analytics & Reporting:
- Track, measure, and report on key performance indicators (KPIs) for digital campaigns.
- Use analytics tools (Google Analytics, Facebook Insights, etc.) to assess performance and recommend improvements.
- Provide insights and recommendations based on data-driven analysis.
Collaboration & Coordination:
- Work closely with sales, creative teams, and IT to ensure marketing alignment.
- Coordinate with third-party agencies and vendors for digital marketing initiatives.
- Support corporate events, product launches, and online promotions.
Digital Innovation & Growth:
- Explore new digital trends, tools, and technologies to enhance marketing efforts.
- Optimize marketing automation and customer engagement processes.
- Continuously refine digital marketing strategies based on insights and feedback.
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