Digital Marketing Supervisor
3 days ago
Job Title: Digital Marketing Supervisor
Employment Type: Onsite | Full-time
Department: Marketing
Reports To: Marketing Head
Location: Motortrade Ecoland, Davao City Fronting Bank of Makati, Near BC Chicken Ecoland
Job Summary:
The Digital Marketing Supervisor is responsible for overseeing and executing digital marketing campaigns that drive online engagement, lead generation, and brand visibility. This role requires expertise in SEO, paid advertising, social media management, content marketing, and data analytics to optimize digital strategies. The ideal candidate has a strong background in digital marketing tools, campaign execution, and performance tracking.
Key Responsibilities:
- Digital Marketing Strategy & Execution:
Develop and implement data-driven digital marketing strategies to achieve business goals.
Manage and optimize SEO, PPC, social media, email marketing, and content marketing efforts.
Create, oversee, and execute digital campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant channels).
Ensure brand consistency across all digital platforms and communications. - Search Engine Optimization (SEO) & Website Management:
Conduct keyword research and implement on-page and off-page SEO strategies.
Optimize website content for search engines and user experience.
Monitor website traffic, engagement metrics, and performance through Google Analytics and other tools. - Social Media & Content Marketing:
Develop and manage social media marketing plans to increase brand awareness and customer engagement.
Oversee content creation, including blogs, social media posts, and video marketing.
Engage with online communities, influencers, and brand advocates. - Paid Advertising & Lead Generation:
Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn, and other platforms.
Track, analyze, and optimize CPC, CTR, ROI, and conversion rates for digital ads.
Develop retargeting and lead nurturing strategies to maximize conversions. - Performance Analysis & Budgeting:
Track and analyze campaign performance using Google Analytics, Facebook Insights, and other analytics tools.
Prepare reports on KPIs, ROI, and digital marketing effectiveness.
Manage and allocate the digital marketing budget efficiently for maximum impact. - Team Supervision & Collaboration:
Lead and mentor a small digital marketing team, ensuring seamless execution of strategies.
Work closely with the marketing, sales, and creative teams to align digital marketing efforts with company goals.
Stay updated on digital marketing trends, tools, and industry best practices.
Qualifications & Requirements:
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
3+ years of experience in digital marketing, with a focus on SEO, social media, and paid advertising.
Strong expertise in Google Ads, Facebook Ads, LinkedIn Marketing, and email automation tools.
Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Moz).
Experience with CRM and marketing automation tools (HubSpot, Mailchimp, ActiveCampaign, etc.).
Strong analytical skills with experience in Google Analytics, social media insights, and campaign performance tracking.
Excellent communication, leadership, and project management skills.
Preferred Skills:
Experience in e-commerce, B2B digital marketing, or industry-specific marketing.
Ability to create and manage engaging multimedia content.
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