Content Marketing Specialist

2 days ago

Lipa City, Calabarzon, Philippines beBeeDigitalMarketing Full time $26,880 - $35,200
Job Overview

This role combines creativity with structure to drive performance-driven marketing efforts across digital, content, and eCommerce platforms.

Main Responsibilities
  • Promote the brand through accurate and engaging digital content.
  • Manage campaign calendars, creative requests, internal approvals, and asset handoffs.
  • Update and maintain website content, including offers, menus, hours, and imagery across properties.
  • Coordinate landing page builds and seasonal campaign updates within CMS platforms.
  • Support SEO enhancements in collaboration with the digital and brand teams.
  • Maintain Google My Business, Bing, Yelp, and OTA listings with current content and images.
  • Build and deploy email campaigns via Revinate, Klaviyo, or Attentive using guest segments and tailored content.
  • Update transactional email templates (confirmation, pre-arrival, post-stay) and support paid media campaigns by coordinating creative assets and ensuring alignment across ads and landing pages.
  • Apply UTM tracking and collaborate with analytics teams for accurate reporting.
  • Assist in compiling performance metrics (traffic, conversion, ROAS, engagement).
  • Manage shared asset libraries, ensuring organization, accuracy, and accessibility.
  • Maintain and update sales tools (Cvent, Groups360, Bizly) and branded collateral.
Requirements
  • 1–3 years of experience in digital marketing or content coordination (luxury, hospitality, or lifestyle preferred).
  • Proficiency with CMS platforms (WordPress, Shopify), CRM/email tools (Revinate, Klaviyo, Cendyn), and project/task tools (Asana, Google Suite).
  • Familiarity with paid media workflows and UTM tagging.
  • Strong organizational skills, detail orientation, and a balance of creativity with technical know-how.
  • Comfortable working cross-functionally across marketing, creative, eCommerce, and property teams.
About This Role

This is an opportunity to work on a variety of tasks that include managing digital content, optimizing campaigns, and supporting team members.

The ideal candidate will have excellent communication skills and be able to multitask effectively.

This role requires someone who is organized, detail-oriented, and has a strong understanding of digital marketing concepts.

Why You'll Love This Job

This role offers the chance to work on a wide range of projects, from creating engaging digital content to analyzing performance metrics.

You'll have the opportunity to develop your skills and knowledge in digital marketing and work with a talented team of professionals.

This is a great opportunity to grow and learn in a fast-paced and dynamic environment.

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