Digital SEO Strategist
13 hours ago
About the Role:
Cyberbacker Careers is seeking an experienced Digital SEO Strategist - Paid Search Expert to join our team. This role will be responsible for developing and executing successful SEO campaigns that drive maximum ROI in paid search initiatives.
Key Responsibilities:
• Execute tests, collect, and analyze data and results to identify trends and insights for achieving maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Work with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
• Work with the Social Media team to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Conduct keyword research.
• Install Google Analytics and Search Console on your website.
• Evaluate the content quality and remove low-quality pages.
• Identify and fix major crawler errors.
• Measure website uptime and page speed.
• Implement on-site SEO for webpages.
• Conduct off-site SEO strategies including topic strategy, content submission, and backlinking.
• Implement local SEO and optimize the Google My Business Page.
• Monitor website analytics and evaluate website ranking on a daily, weekly, monthly, and yearly basis.
Requirements:
• One to three years of experience in successfully developing and executing SEO campaigns.
• Understands search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
• Knowledge of keyword research and data mining.
• Able to complete a competitive analysis and create reports.
• Can efficiently communicate with other marketing professionals to align goals.
• Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy.
• Familiarity with WordPress or other content management systems.
• Understands web structures and able to write HTML, JavaScript snippets is a plus.
Estimated Salary: $80,000 - $110,000 per year.
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