Brand Director

5 days ago


Manila, National Capital Region, Philippines black Full time
Company Overview

Empower is a fast-growing fintech company dedicated to expanding access to fair credit and improving financial security for millions of people. We achieve this through innovative products and services that cater to the evolving needs of our customers.

Our recent acquisition of Cashalo, a leading online lending platform in Southeast Asia, has further strengthened our position in the region. As a result, we now serve millions of customers across the globe, offering a range of financial products that help them build a better future.

Job Description

We are seeking a Senior Brand Manager to join our team. In this role, you will be responsible for developing and executing brand strategies to enhance our presence in the market. You'll work closely with cross-functional teams to ensure brand alignment with core values and business objectives.

  1. Key Responsibilities:

    • Define brand values and develop comprehensive brand guidelines to ensure a cohesive, consistent, and compelling brand voice across all touchpoints.

    • Develop and execute innovative brand strategies to drive recognition, differentiation, and preference in the competitive online lending market.

    • Track and analyze campaign performance across digital channels, providing regular reports and data-driven recommendations to refine the brand strategy.

    • Lead content creation and execution across multiple platforms, maximizing brand reach and engagement.

  2. Requirements:

    • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

    • Minimum of 5 years of experience in brand management, preferably within fintech, online lending, or e-commerce sectors.

    • Strong understanding of digital marketing strategies and trends, including SEO, social media, and content marketing.

    • Demonstrated leadership skills with the ability to align stakeholders and influence decisions using solid insights.

    • Self-motivated with a creative mindset and the ability to thrive in a fast-paced, multicultural environment.

    • Knowledge of online lending products and the financial services industry is a plus.

    • Preferably Filipino, with a deep understanding of Filipino consumer behavior and preferences.



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