Programmatic Media Specialist

2 days ago

Antipolo City, Calabarzon, Philippines beBeeProgrammatic Full time $80,000 - $100,000

Job Title:

Programmatic Media Specialist / Campaign Optimization Lead

Key Responsibilities:

  • Create and manage programmatic media campaigns to drive business results.
  • BUILD AUDIENCE SEGMENTS IN ONE BASED ON CLIENT SPECIFICATIONS, ensuring accurate targeting and optimal ROI.
  • Automate PMP DEAL ID GENERATION AND CURATION, streamlining campaign setup and execution.
  • Select and curate inventory packages aligned to target segments, maximizing campaign performance.
  • Configure and test ad tags, pixels, and tracking URLs across platforms, ensuring seamless execution.
  • Verify campaign QA checklists and secure internal sign-off, guaranteeing high-quality output.
  • Deploy deals into DSP seats and monitor for setup errors, proactively addressing issues.
  • Troubleshoot integration issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange), minimizing downtime.
  • Monitor live campaign metrics daily and produce performance reports, driving data-driven decisions.
  • Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly, optimizing campaign performance.
  • Manage campaign margin versus target, proposing optimizations to protect profitability.
  • Serve as first-line technical support for delivery issues, escalating complex cases to Engineering, ensuring timely resolution.
  • Research, document, and publish new curation and optimization techniques into the TAM Handbook, sharing knowledge with peers.
  • Share best practices and train peers on emerging programmatic technologies, promoting skill development.

Requirements:

  • At least 5+ years of hands-on Technical Account Management or Programmatic Trading experience, with a proven track record of success.
  • Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange), with a strong understanding of their nuances.
  • Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes, ensuring seamless execution.
  • Strong troubleshooting skills across the full programmatic ecosystem, with the ability to identify and resolve complex issues.
  • Commercial acumen—balancing performance optimization with margin protection, driving business results.
  • Excellent communication—able to translate technical concepts for clients and cross-functional teams, fostering collaboration.
  • Passionate About Programmatic: You live and breathe programmatic media and love the craft.
  • Marginal Gains Mindset: Constantly hunting small performance uplifts to drive overall campaign success.
  • Pride in Craftsmanship: You take ownership of your work and hold yourself to high standards.
  • Career-Driven: You see this role as your long-term vocation and are committed to continual growth.
  • Curious Troubleshooter: You take initiative, own issues end-to-end, and solve problems independently.
  • Get-Things-Done Mentality: You roll up your sleeves and drive tasks to completion, no matter the obstacle.
  • Experimental Spirit: You're always testing new approaches and iterating based on real-world results.

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