
Senior IT Product Marketing Strategist
7 days ago
Job Overview:
We are seeking a Senior Product Marketing Manager to spearhead our IT product launches, market expansions, and feature rollouts.
- Key Responsibilities:
- • Develop and execute go-to-market strategies for new products, market penetration, and feature adoption.
- • Conduct thorough market research to analyze industry trends, customer needs, and competitor positioning.
- • Create and refine customer segmentation models to optimize targeting and personalized messaging.
- • Produce and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
- • Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
- • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
- • Define KPIs and performance metrics to measure go-to-market effectiveness and optimize marketing efforts.
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
- Expertise in market research, competitive analysis, and sales enablement for IT solutions.
- Proven track record of launching and scaling technology products in global markets.
- Strong storytelling, messaging, and strategic thinking skills.
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
- Ability to work cross-functionally and influence stakeholders across technical and business teams.
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