Digital Marketing Operations Specialist

5 days ago


Manila, National Capital Region, Philippines Concepcion Midea Inc. Full time
Key Responsibilities

Campaign Management and Advertising:

  • Develop and execute marketing campaigns for Shopee, Lazada, TikTok Shop, and Shopify to drive traffic, engagement, and sales.
  • Manage in-platform advertisements, including CPAS and other performance-driven ad solutions.
  • Continuously analyze campaign performance and provide data-driven insights and recommendations for improvement.

Affiliate and Influencer Marketing:

  • Build and nurture partnerships with influencers and affiliate networks to amplify brand reach.
  • Collaborate with influencers to produce engaging, sales-oriented content.
  • Track, analyze, and report on influencer and affiliate performance to optimize results.

Livestreaming Supervision:

  • Coordinate and oversee livestreaming activities managed by enablers, ensuring alignment with brand messaging and sales goals.
  • Provide real-time feedback and strategic recommendations to enhance livestream content effectiveness.

Collaboration with Internal Teams:

  • Work closely with the internal brand marketing team to align e-commerce marketing strategies with overall brand objectives and promotional calendars.
  • Collaborate with sales, product, and operations teams to ensure smooth execution of campaigns and promotions.

Finance and Administrative Support:

  • Process billings, invoices, and other financial documentation related to digital marketing activities.
  • Coordinate with the finance team to address budget allocations, payment processing, and financial reporting for marketing initiatives.
  • Manage documentation, filing, and record-keeping of contracts, agreements, and promotional plans.

Performance Tracking and Reporting:

  • Monitor and analyze key performance indicators (KPIs) across all platforms, including sales, traffic, and conversion rates.
  • Prepare regular performance reports with actionable insights and recommendations for improvement.

Documentation and Filing:

  • Maintain organized and up-to-date records of marketing campaigns, influencer contracts, livestream schedules, and performance reviews.
  • Ensure compliance with company policies and documentation standards for audit and reference purposes.

Cross-Functional Coordination:

  • Serve as the point of contact between the e-commerce marketing team and other internal departments to ensure smooth workflows and information sharing.
  • Collaborate with the supply chain and logistics teams to ensure product availability aligns with promotional activities.

Education:

Graduate of 4-year bachelor course



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