Chief Digital Growth Officer

1 week ago

Barcelona, Philippines beBeeDigitalGrowth Full time ₱60,000 - ₱75,000

This role is part of our marketing team, focusing on digital growth through paid acquisition channels.

Key responsibilities include managing ad purchases across various platforms such as Facebook and Google, analyzing targeted users, optimizing ads content, improving ROI, and working closely with designers to develop ads content plans based on data analysis and user portrayals for overseas users.

  • Responsible for the ad purchasing of our app through Facebook / Google / Tik Tok and other paid channels
  • Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI, etc.
  • Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users
  • Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way
  • Keep track on latest industry trends, keeping a close eye on competitors
  • Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada.
  • Develop and manage a B2B partnership network to drive online growth
  • Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies
  • Conduct market research to identify current and potential customer needs and trends;
  • Support and collaborate with various teams within the company to plan and execute marketing campaigns;
  • Engage in cross-functional responsibilities and assist the team where needed.

The ideal candidate will have a passion for marketing, excellent speaking, writing, and people management skills, and the ability to work in a rapidly changing business environment. A strong network in the South East Asian diaspora community would be a plus.

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