Lifecycle Marketing Manager

6 days ago


Makati City, National Capital Region, Philippines Ninja Van Full time
About Us
Ninja Van is a technology company that is disrupting the logistics industry with cutting-edge software and operational concepts. We provide best-of-class delivery services that delight both shippers and end customers.

Job Description
The Digital Marketing Lead will be responsible for developing and executing data-driven strategies and programs across the entire customer journey at Ninja Van Philippines. This role requires a strong background in business writing, copywriting and editing content within email, mobile notifications or SNS.

Main Responsibilities
  • Conceptualize and implement effective campaigns across all pertinent Shipper Lifecycle Marketing (SLM) communication touchpoints.
  • Understand business objectives and facilitate lifecycle marketing strategies to maximize the sustainable user lifetime value from segmentation, personalization, automated user journeys and optimal distribution of content.
  • Plan, implement, monitor, measure and report campaign performance across stakeholders.
  • Identify gaps and continuously optimise campaign performance through A/B testing and other data driven approaches.

Requirements
  • Bachelor's degree in marketing or business administration or communication and PR or any related field.
  • 3 to 5+ years of relevant marketing experience preferably in B2B marketing / e-commerce / retail / travel.
  • Solid hands-on experience in CRM campaign management / Lifecycle marketing management field or email marketing and automation / loyalty program communication.


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