Lifecycle Marketing Manager
6 days ago
Ninja Van is a technology company that is disrupting the logistics industry with cutting-edge software and operational concepts. We provide best-of-class delivery services that delight both shippers and end customers.
Job Description
The Digital Marketing Lead will be responsible for developing and executing data-driven strategies and programs across the entire customer journey at Ninja Van Philippines. This role requires a strong background in business writing, copywriting and editing content within email, mobile notifications or SNS.
Main Responsibilities
- Conceptualize and implement effective campaigns across all pertinent Shipper Lifecycle Marketing (SLM) communication touchpoints.
- Understand business objectives and facilitate lifecycle marketing strategies to maximize the sustainable user lifetime value from segmentation, personalization, automated user journeys and optimal distribution of content.
- Plan, implement, monitor, measure and report campaign performance across stakeholders.
- Identify gaps and continuously optimise campaign performance through A/B testing and other data driven approaches.
Requirements
- Bachelor's degree in marketing or business administration or communication and PR or any related field.
- 3 to 5+ years of relevant marketing experience preferably in B2B marketing / e-commerce / retail / travel.
- Solid hands-on experience in CRM campaign management / Lifecycle marketing management field or email marketing and automation / loyalty program communication.
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