Brand Manager

4 days ago


Manila, National Capital Region, Philippines Nezda Technologies, Inc. Full time

About Nezda Technologies:

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Nezda Technologies, Inc. is a dynamic organization that offers exciting opportunities for marketers to grow their careers in the BPO industry.

Job Description:

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The Senior Manager – Marketing will be responsible for developing and executing strategic marketing plans to drive brand awareness and lead generation for BPO services.

Key Responsibilities:

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  • Develop and execute strategic marketing plans to drive brand awareness and lead generation for BPO services.
  • Lead employer branding initiatives to position us as a preferred employer in the industry.
  • Design and implement lead generation campaigns across various digital and traditional channels.
  • Collaborate with internal teams to create compelling content and marketing materials aligned with business objectives.
  • Manage relationships with key stakeholders, including leadership teams, clients, vendors, and external marketing partners.
  • Oversee digital marketing efforts, including SEO, paid media, email marketing, and social media management.
  • Monitor and analyze marketing performance metrics, ensuring ROI on campaigns and initiatives.
  • Organize and execute events, webinars, and industry networking engagements to build partnerships and generate leads.

Requirements:

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  • Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
  • 7+ years of marketing experience, with at least 3 years in a managerial role within the BPO industry.
  • Proven experience in employer branding, demand generation, and digital marketing strategies.
  • Strong understanding of BPO services, target markets, and industry-specific challenges.
  • Excellent communication and stakeholder management skills.
  • Ability to develop data-driven marketing strategies and analyze campaign performance.
  • Experience with marketing automation tools, CRM platforms, and analytics tools.
  • Strong leadership skills with the ability to mentor and manage a team effectively.

Benefits:

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  • Competitive compensation package and benefits.
  • Opportunities for career growth and professional development.


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