Brand Manager
1 week ago
POSITION PURPOSE:
As the Brand Manager, you lead the end-to-end marketing experience as you bring loved products to customers from concept and development to store activation. From determining category and product positioning and strategy, naming, competitive analysis, core value prioritization and external communications, you help shape the Unique Selling Proposition of the product and the Brand, and help it grow a consumer base. This means you work with a cross-functional team across Sales, Commissary, Purchasing, and more. In this role, you'll be involved with the overall product category strategy of the brand from beginning to end.
In this role, you will also be responsible for the design and development of Market Research to further explore and develop business opportunities for the brand by nurturing an intimate understanding of our various consumer segments through commissioned market research.
We're looking for self-motivated individuals with a keen sense of leadership, able to problem-solve on their own and with a team. Are you right for the position? Join us
RESPONSIBILITIES:
- Responsible for optimizing category potential and proactively exploiting opportunities and addressing weaknesses by reviewing category performance, analyzing and researching internal and industry sales data and trends, and relevant industry and competitor insights and data, including reviewing best practices across channels, to ensure strong performance vs. market trends.
- Responsible for designing and implementing Market Research needs of the Brand to drive better organization-wide understanding of relevant consumer behavior and segments.
- Responsible for reviewing franchisee profit/margin figures as it relates to products & category performance, and sales reports, compared to targets to ensure strong performance and trends, making and implementing approved recommendations for any necessary course correction to address gaps.
THIS JOB MIGHT BE FOR YOU IF YOU:
- Have a bachelor's degree in business, marketing, related field; or equivalent requirement in working experience.
- Have at least 6+ years of experience with product development, category management, marketing, and/or channel management.
- Have at least 6+ years of experience leading a team in a management role, and have actively worked with a team in previous roles.
- You will be a highly preferred candidate if you have at least 3+ years of experience with initiating, designing, and/or executing Market Research for products, brands, or business ideas.
- Have experience that will demonstrate a faster-moving, entrepreneurial mindset. Experience in developing a significant innovation or brand with measurable results will make you a highly preferred candidate.
- Are comfortable, skilled, and proficient in understanding formal and informal consumer research and how to use data to inform actionable insights; prior experience using or conducting food-related consumer research will make you a preferred candidate.
- Are able to work remotely with internet connection during the pandemic; however after the pandemic subsides, this position will be expected to report to the Head Office located in SUCAT, PARAÑAQUE CITY.
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