Lead Customer Engagement Strategist

20 hours ago


Las Piñas, National Capital Region, Philippines beBeeCustomerExperience Full time ₱4,000,000 - ₱8,000,000
CRM Manager

We are seeking a strategic, results-driven CRM professional to lead our customer engagement strategy. Reporting to the Director of Marketing, you'll play a key role in driving customer loyalty through data-driven campaigns and platform optimization.

You'll develop and execute our CRM strategy across channels, stay updated on martech trends, and manage vendor partnerships and platform evaluations. You'll also leverage customer insights to drive program enhancements and strengthen customer insight capabilities through tools like surveys and focus groups.

  • Analytical with experience managing a loyalty or membership programme in retail or e-commerce.
  • Hands-on experience with CRM tools and marketing automation programs.
  • A strong collaborator and effective communicator with experience managing a team.
About the Role

This is a dynamic opportunity to work with a talented team and make a significant impact on our customers' experiences. If you're passionate about creating impactful brand-building experiences and have a customer-obsessed mindset, we'd love to hear from you.

Responsibilities
  1. Develop and execute our CRM strategy across channels (e.g. lifecycle email, WhatsApp).
  2. Stay updated on martech trends to continuously improve CRM strategy, tools, and execution.
  3. Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
  4. Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation.
Requirements
  • Bachelor's degree in Marketing, Business or a related field.
  • Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
  • Candidates with SQL capabilities will have an added advantage.
Benefits
  1. Flexible work arrangement with remote work options.
  2. Comprehensive corporate insurance.
  3. Learning and development opportunities.
  4. #TeamLB perks (staff discount off LB products, corporate partnerships, employee recognition platform, internal referral programme).
What We Offer

We offer a collaborative and dynamic work environment, comprehensive benefits, and opportunities for growth and development. If you're passionate about creating impactful brand-building experiences and have a customer-obsessed mindset, we'd love to hear from you.



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