
Marketing Automation Specialist
2 days ago
We seek a skilled professional to lead our marketing automation initiatives. This role involves planning, executing, and enhancing automated marketing campaigns. The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with cross-functional teams to deliver measurable impact.
Key Responsibilities- Lead the planning, execution, and optimization of marketing automation campaigns, manage and enhance workflows, segmentation, lead scoring, and nurturing programs.
- Ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
- Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
- Maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
- Ensure compliance with applicable external and internal regulations, procedures, and guidelines.
- Bachelor's degree or equivalent.
- 5 years of experience in marketing automation, CRM, or digital marketing.
- Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
- Knowledge of campaign performance analysis and marketing KPIs.
- Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
- Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
- Proactive, analytical, and results-driven mindset with strong communication skills.
- Employer-sponsored medical plan (inc. dental care and optical).
- Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.
- Hospitalization Insurance.
- Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).
- Annual rice allowance.
- SSS, HDMF, and Philhealth Coverage.
Our organization prioritizes employee well-being and development, offering a comprehensive range of benefits to support your financial, physical, and mental health, as well as personal growth.
About UsAs a global leader in electrification, we power a sustainable energy future through innovative technologies with digital at the core. We employ over 50,000 people worldwide and generate revenues of around $16 billion USD.
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