
Content Catalyst
3 days ago
We're seeking a seasoned Content Strategist to spearhead the creation of high-performing ad creatives that drive conversions and scale campaigns across Google, Meta, TikTok, and beyond.
As a bridge between our internal design teams, UGC creators, and performance marketers, you'll be responsible for fueling ShopBack's growth by delivering engaging content that meets campaign objectives and drives measurable outcomes.
- Partner with in-house design and media production teams to brief and request static and video assets for paid campaigns
- Source, brief, and manage UGC creators and agencies to deliver daily fresh video content
- Translate campaign objectives into clear creative briefs that drive measurable outcomes
- Build and maintain a pipeline of performance-ready creatives across TikTok, Meta, Google, and other paid platforms
- Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly
To succeed in this role, you'll need:
- 3-5 years of experience in content management or marketing
- Proven experience producing UGC-led video ads in partnership with creators or agencies
- Strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert
- Strong project management skills; comfortable managing multiple creative streams at once
- Data-driven with a keen eye for performance metrics (CTR, engagement, conversion)
- A team player who can collaborate across creative, external partners, and performance teams
We're committed to providing a dynamic work environment that fosters growth, innovation, and collaboration. As a member of our team, you can expect:
- Career progression paths and opportunities to take on greater challenges
- Competitive compensation based on your performance
- A candid, open, and collaborative culture where feedback is valued
- A Work-From-Anywhere benefit to enable you to thrive personally and professionally
At [Company], we celebrate diversity and are committed to creating an inclusive environment for all employees. We're dedicated to making a difference and empowering individuals to reach their full potential.
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