Data Analytics Specialist

5 days ago


Manila, National Capital Region, Philippines Artefact Full time

At Artefact, we're dedicated to transforming data into business impact across the entire value chain of organizations. Our team of experts specializes in data consulting and data-driven digital marketing services, helping clients meet their specific needs with a business-centric approach.

We're proud to have a 1000+ client base around the globe, and our data-driven solutions are built upon deep AI expertise. With 20 offices worldwide, we have a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, software engineers, and digital experts.

This role as a Data Analyst will encompass creating and implementing a tagging plan using analytics tools according to a template and basic configuration, performing audit reports, and creating web analysis studies by defining and monitoring different KPIs and PIs.

  • Create a tagging plan, utilizing analytics tools according to a template and basic configuration
  • Perform audit reports and create web analysis studies (client journey, landing page, channels ROI) by defining and monitoring different KPIs and PIs
  • Monitor activities impacted by web analytics (Activation, UX/CRO, tracking, trafficking)
  • Closely collaborate with other divisions (Media & Activation, Creation, Consulting, Data Science and Data Infrastructure) to provide data-driven marketing services to clients

The ideal candidate has 2-4 years of experience in digital marketing, preferably with big client accounts, and holds an academic level of education (Bachelor or Master). Proven knowledge in working with a tagging plan, web analytics platforms like Google Analytics, Adobe Analytics, etc., is required.



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