
Senior Marketing Specialist
1 day ago
We are seeking a highly skilled and results-driven marketing professional to develop and execute proactive marketing strategies. This individual will be responsible for creating and implementing multi-channel campaigns across various channels, including email, social media, and/or events.
Key Responsibilities:- Market Analysis: Conduct research and analyse market trends and buying behaviour for your territory.
- Campaign Development: Create compelling marketing content, including email templates, thought leadership pieces, and other marketing collateral, to engage target audiences.
- Lead Generation: Implement lead generation strategies, including multi-channel campaigns and automating workflows to increase prospect engagement.
- Pipeline Management: Build a pipeline of sales-qualified leads, maintain prospect relationships and ensure a seamless transition to the sales team for purchase-ready prospects.
- Campaign Tracking: Track, analyse, and report on campaign performance using metrics like open rates, click-through rates, and conversion rates to drive improvements and optimise ROI.
- At least 3 years of experience in generating leads and doing outbound marketing for the legaltech or SaaS industry.
- Must be comfortable liaising with high-ranking people in companies (CXOs): Must have the results in their lead generation experience.
- Account-based marketing experience is a plus.
- Must have experience in using lead prospecting and marketing automation platforms (LinkedIn Sales Navigator, Apollo, ZoomInfo).
- Experience in using CRM software (Pipedrive) is a plus.
- Must have excellent copywriting, communication, and presentation skills, especially for B2B audiences.
- Must have strong analytical skills and a data-driven approach to decision-making and campaign optimisation.
- Must have a client-oriented mindset, must have a consultative approach to build productive relationships with clients.
- Must have strong business acumen.
- Must have the ability to work in a fast-paced, startup setting.
- Must be fluent in Business English.
This role offers the opportunity to work in a dynamic and innovative environment, driving business growth through effective marketing strategies. If you are a motivated and results-driven professional looking to take your career to the next level, please apply today
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