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Employment Branding Specialist
3 weeks ago
At Workbean, we're on a mission to revolutionize employer branding and talent strategies for companies. We believe that the transformative power of branding can elevate businesses and people alike.
About UsAs an employer branding company, we help organizations amplify their brand visibility and drive engagement in the B2B space. Our team is passionate about creating magic that lasts, leaving a trace of quality and customer experience with every brand and client we work with.
Job DescriptionWe're seeking a Growth Marketing Associate to join our team. As a key player in our growth marketing efforts, you'll focus on developing and executing multi-channel growth strategies, identifying and optimizing acquisition channels, running experiments to improve engagement and conversion rates, leveraging data and insights to refine marketing campaigns, and building strategic partnerships and co-marketing initiatives to expand reach.
Key Responsibilities:- Develop and execute multi-channel growth strategies (social media, content, paid ads, email marketing, SEO, etc.)
- Identify and optimize acquisition channels to maximize inbound leads
- Run experiments to improve engagement and conversion rates
- Leverage data and insights to refine marketing campaigns
- Build strategic partnerships and co-marketing initiatives to expand reach
- Proven experience in B2B marketing, demand generation, or growth hacking
- Hands-on experience with digital marketing tools (e.g., LinkedIn Ads, Google Analytics, HubSpot, SEO tools)
- Creative thinker who can execute campaigns with agility
- Strong analytical skills—comfortable interpreting data and optimizing campaigns
- Passion for employer branding and HR communities is a plus