Strategic Content Developer

1 day ago

Caloocan City, National Capital Region, Philippines beBeeContentMarketing Full time ₱4,500 - ₱7,500
Job Title: Content Marketing Specialist

Our organization is seeking a skilled professional to lead the development and execution of our content marketing strategy.

  • Key Responsibilities:
  • Create engaging long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos (50% of work time).
  • Manage and grow our community via LinkedIn and other platforms, scheduling posts, engaging with followers, and monitoring industry conversations (20% of work time).
  • Assist with SEO efforts, including link building, citations, keyword research, tracking competitor and market trends in financial wellness and benefits technology (10% of work time).
  • Support lead generation efforts and campaign execution, maintaining CRM hygiene and assisting with campaign automation (10% of work time).
  • Coordinate logistics and promotion for webinars, virtual events, and field activations (10% of work time).
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in B2B content and/or growth marketing, preferably in fintech, SaaS, wellness, or insurtech.
  • Strong understanding of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
  • Excellent writing and communication skills, particularly for a professional audience.
  • Analytical mindset, able to interpret metrics and optimize campaigns.
  • Creative, self-starting, and resourceful individual who is comfortable managing multiple projects in a dynamic environment.
  • A collaborative team player who thrives on impact and innovation.
Expected Outcomes
  • Increase LinkedIn followers by 25% and improve engagement (likes/comments) within 90 days.
  • Boost website traffic by 25% monthly within 90 days.
  • Identify and propose external communities for outreach.
  • Recommend a strategy for launching a dedicated community channel.

We offer a supportive culture rooted in design thinking and continuous learning, along with meaningful work that helps people live healthier financial lives.

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