Product and Digital Marketing Specialist
2 days ago
A detail-oriented and creative Digital Marketing Specialist is needed to lead website product enhancements and digital marketing initiatives. This role blends the skills of a digital marketer and a product specialist.
Key ResponsibilitiesThe ideal candidate will have experience in e-commerce, digital marketing, or product-related roles. Key responsibilities include:
- Enhancing product pages with updated descriptions, high-quality images, and accurate pricing;
- Writing and editing product descriptions in Shopify, ensuring SEO optimization;
- Adding and removing products from the catalog as needed;
- Maintaining product category organization and ensuring navigation is intuitive;
- Monitoring product performance and recommending enhancements based on analytics;
- Updating product pricing and costs;
- Creating landing pages to promote new products that are uploaded, categories, or promotions;
- Scheduling and executing emails, with content already provided;
To be considered for this opportunity, candidates must possess the following qualifications:
- A bachelor's degree in a related field;
- 3+ years of experience in e-commerce, digital marketing, or product-related roles;
- Strong working knowledge of Shopify, including product uploads, page design, and HTML/CSS basics;
- Experience with email marketing platforms;
- Experience with SEO best practices for e-commerce is preferred;
- Familiarity with Adobe Creative Suite or Canva for image editing is also preferred;
- Excellent attention to detail and organizational skills;
- Strong organization, oral and written communication skills;
- Ability to function in an autonomous environment—independent worker, self-directed;
This is a full-time remote opportunity with a standard 9:00 AM – 6:00 PM work schedule, Monday through Friday. The ideal candidate will be able to work independently and manage their time effectively.
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