Digital Advertising Specialist

20 hours ago

Mandaue City, Central Visayas, Philippines beBeeAdvertising Full time ₱600,000 - ₱800,000
Job Summary

We are seeking a skilled Digital Advertising Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective digital advertising campaigns across various platforms.


Key Responsibilities:
  • Campaign Management: Plan, launch, and manage end-to-end digital advertising campaigns, including search, display, YouTube, shopping, and performance max.
  • Keyword Research: Conduct thorough keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads that drive results.
  • Performance Optimization: Continuously monitor and optimize campaigns for performance, including bid adjustments, budget allocation, A/B testing, and quality score improvements.
  • Troubleshooting: Identify and resolve issues related to campaign delivery, ad disapprovals, or policy violations in a timely manner.

Analysis & Reporting:
  • Tracking KPIs: Utilize tools like Google Ads, Google Analytics, and Google Looker Studio to track key performance indicators (KPIs) and campaign metrics.
  • Performance Reports: Create and deliver regular performance reports with actionable insights and recommendations to stakeholders.
  • Data Analysis: Analyze campaign data to identify trends, optimize ROI, and inform business decisions.
  • Forecasting: Provide performance forecasts, projections, and budgeting guidance based on campaign goals.

Strategy & Execution:
  • Strategic Planning: Develop digital advertising strategies aligned with client objectives and sales funnels.
  • Opportunity Identification: Propose new campaign opportunities or formats to improve reach and conversions.
  • Collaboration: Work closely with internal teams to ensure cohesive execution and message alignment.
  • Recommendations: Suggest improvements to landing pages to increase Quality Score and conversion rates.

Technical Skills:
  • Tool Proficiency: Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
  • Integration Management: Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.
  • Setup & Validation: Set up and validate conversion tracking, event tracking, and UTM parameters to ensure accurate data collection.

Qualifications & Experience:
  • Education: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • Experience: At least 1-3 years of hands-on experience managing digital advertising campaigns (search, display, YouTube, shopping, or performance max).
  • Results-Oriented: Proven track record of managing and optimizing paid campaigns with measurable results (e.g., ROAS, CPC, CPA improvements).
  • Google Ads Certification: Google Ads certification (search, display, or others) is a strong advantage.
  • Google Suite Proficiency: Proficient with Google Suite products, especially Google Sheets.
  • Interpersonal Skills: Possess exceptional interpersonal and public relations skills.
  • Analytical Abilities: Demonstrate strong analytical abilities, making data-driven decisions.
  • Remote Work Ability: Ability to work independently in a remote work setting.
  • Organization: Highly organized, particularly with digital collaboration tools like Google Drive and Asana.
  • Team Player: Collaborative team player with an entrepreneurial mindset and proactive approach.

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