Paid Social Advertising Specialist

2 days ago


Pulong Santa Cruz, Calabarzon, Philippines beBeeSpecialist Full time ₱1,200,000 - ₱1,500,000
Paid Social Advertising Specialist

We are seeking a skilled Paid Social Advertising Specialist to manage and optimize advertising campaigns across various social platforms.

Key Responsibilities:

  • Campaign Management: Oversee paid social media campaigns, ensuring successful launches, optimization, and continuous improvement.
  • Audience Building: Develop and test audiences, creative variations, and placements to maximize campaign performance and efficiency.
  • Performance Monitoring: Regularly monitor and report on key metrics (CTR, CPM, CPA, ROAS) and make data-driven decisions to optimize campaigns.
  • Collaboration: Collaborate with cross-functional teams to create compelling ad creatives that meet business objectives.
  • Platform Updates: Stay informed about platform updates and best practices in paid social advertising.

Requirements:

  • Experience: Minimum 2 years of experience in paid social advertising, with hands-on skills in Meta Ads Manager and other social ad platforms.
  • Proficiency: Proficient in interpreting performance data and making strategic recommendations.
  • Understanding: Strong understanding of paid social KPIs, media buying strategies, and the importance of audience building.
  • Analytical Mindset: Ability to analyze complex data sets and draw meaningful insights.
  • Communication Skills: Excellent communication and time management skills to work effectively in a remote environment.

The ideal candidate will possess a strong passion for performance marketing and excel at combining creativity with data-driven decision-making.



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