Strategic B2B Content Specialist

1 day ago

Lipa City, Calabarzon, Philippines beBeeCopywriter Full time $100,000 - $120,000

Job Description:

 

B2B Content Creator

 

  • Craft high-converting copy for B2B campaigns across LinkedIn, email, and social channels.
  • Develop campaign concepts and write original copy that drives pipeline.

 

Key Responsibilities:

 

  • Own end-to-end copy creation for outbound campaigns and organic/paid social posts.
  • Build messaging frameworks, hooks, angles, and CTAs for specific ICPs and buyer stages.
  • Ghostwrite LinkedIn posts/threads for executives; craft carousels, short video scripts, and captions.
  • Create campaign assets: sequences, DMs, InMails, snippets, landing page headlines, and ad copy.
  • A/B test subject lines, openers, value props, and CTAs; iterate based on performance data.
  • Maintain a weekly content calendar; repurpose high-performing content across channels.
  • Collaborate with strategy, research, and SDR teams to align targeting and offers.
  • Use AI tools for research, brief creation, and variations—final copy is original.

 

Requirements:

 

  • 5-10 years of B2B copywriting experience focused on performance and lead generation.
  • Proven results writing LinkedIn + email sequences and social posts that convert (portfolio required).
  • Mastery of concise, executive-friendly messaging and clear, compelling CTAs.
  • Native-level/fluent English with impeccable grammar and tone control across industries.
  • Strong grasp of modern outbound and social mechanics (hooks, pattern breaks, objection handling).
  • Data-driven mindset; comfortable interpreting metrics and iterating rapidly.
  • Experience using AI ethically to speed research and ideation while delivering original copy.

 

Nice to Have:

 

  • Experience in SaaS, HR tech, fintech, health tech, or professional services.
  • Familiarity with CRM/ESP and outbound tools (e.g., HubSpot, Apollo, Instantly, Sales Navigator).
  • Basic understanding of ads (LinkedIn/Meta) and landing page optimization.
  • Light design sense for carousels/creatives and short-form video scripting.

 

Success Metrics:

 

  • Cold email reply rate and meeting-booked rate above benchmark.
  • LinkedIn connection acceptance and DM reply rates improving QoQ.
  • Post engagement (ER), follower growth, and CTR on social assets.
  • Consistent on-time delivery and positive stakeholder feedback.

 

Benefits:

 

  • Part-time to start (contract or employee), with path to full-time.
  • Competitive compensation commensurate with experience and results.

 

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