Marketing Strategist

7 days ago

Angeles City, Central Luzon, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Growth Marketing Role

We are seeking a talented Growth Marketing Manager to lead our marketing efforts. The ideal candidate will have at least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets.

About the Job
  • Develop and execute efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.
  • Create a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.
Key Responsibilities
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
Requirements
  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
Benefits

This role offers a unique opportunity to work with cutting-edge technology and drive business growth through data-driven marketing strategies.

The ideal candidate will be highly motivated, with excellent communication skills and the ability to think creatively.

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