Marketing Strategic Initiatives Manager

6 days ago


San Fernando, Central Luzon, Philippines SM Supermalls (Shopping Center Management Corporation) Full time

The role of the Marketing Strategic Initiatives Manager involves designing, developing, and implementing comprehensive advertising and marketing strategies that drive customer traffic and sales. This is achieved through thorough market research and an in-depth understanding of the target audience.

Educational Requirements:

  • A Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is required.

Work Experience:

  • Prior experience in a marketing function covering digital marketing, brand management, project management, advertising, promotion, market research, media, marketing communications, events management, and retail marketing is highly desirable.

Key Responsibilities:

  • Design and develop innovative marketing initiatives to increase customer engagement and sales.
  • Implement and manage system-wide requirements for promotions, activations, and management activities.
  • Collaborate with stakeholders to identify opportunities for growth and improvement.

Work Environment:

  • The successful candidate will be assigned to SM City Clark.

Requirements:

  • An in-depth understanding of marketing principles and practices.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.


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