Digital Marketing Campaign Manager

1 week ago

Hagonoy, Central Luzon, Philippines beBeeSearch Full time ₱500,000 - ₱1,000,000
Job Description

The Paid Search Specialist will be a key player in our digital marketing team.

  • Manage and optimize paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types.
  • Implement rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend.
  • Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition.
Responsibilities
  • Navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
  • Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary.
  • Enhance Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation.
  • Initiate and manage creative requests with the design team based on channel requirements.
Requirements
  • At least 3 years of experience managing paid media campaigns in Google Ads and Microsoft Ads (Bonus: Meta, LinkedIn, others).
  • Strong understanding of bid strategies and budget optimization to drive performance.
  • Analytical mindset with a focus on metrics, outcomes, and continuous improvement.
  • Ability to interpret data and communicate clear, actionable insights.

This job description outlines the role as it is in general terms. The employee is expected to accept any reasonable alterations that may from time to time be necessary.

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