Senior Brand Strategist

4 days ago


Makati City, National Capital Region, Philippines East West Banking Corporation Full time
Role Overview

The Head for Corporate & Marketing Communications is responsible for leading our marketing and corporate affairs efforts, with a focus on brand management, crisis communication, and media relations.

  • Develop and implement comprehensive brand strategies that drive business results.
  • Safeguard the EastWest brand essence and values, ensuring adherence to brand guidelines.
  • Support brand equity development through campaign execution and reputation enhancement.
Requirements

To succeed in this role, you must have:

  • A Bachelor's Degree in Communication or a related field.
  • At least 5 years of experience in communication, agency, media, or PR, with a proven track record in developing campaigns and managing relationships.
  • Extensive experience in handling agencies and clients, with a strong focus on digital and social media, media relations, and PR crisis handling.
What Sets Us Apart

We offer a dynamic and supportive work environment, with opportunities for career growth and development.

  • Career development and training opportunities.
  • A competitive salary package and benefits.
  • Performance-based incentives and recognition programs.
  • The opportunity to work with industry experts and be mentored by them.
  • Defined career progression paths to guide your professional growth.


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