Market Research Professional

4 days ago


Manila, National Capital Region, Philippines Bank of the Philippine Islands Full time
Job Description

The Social Insights and Operations officer is responsible for utilizing various market research tools (including but not limited to qualitative/ quantitative research, syndicated data, desk research, government/ agency surveys) in managing market research initiatives to deliver actionable insights and support strategic and tactical business initiatives across the bank.

The role will act as a subject matter consultant to Consumer, Segment, Product and Channel Groups and work with them in identifying and implementing research needs. He/ she will be responsible for selecting the appropriate research methodology and techniques to meet defined business and research objectives.

  • Main Responsibilities:
  • Develops and enhances MRCI's social listening capability by identifying, testing, and implementing tools and methodologies relevant to capturing consumer insights from social media and digital data sources.
  • Educates and advises stakeholders across various departments about the value and methodologies of social media research.
  • Ideates and executes innovative research designs to address key business questions, leveraging digital and social media data sources to provide actionable insights.


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