Strategic Media Planner

1 week ago

Hagonoy, Central Luzon, Philippines beBeeHealthcare Full time ₱4,000,000 - ₱8,000,000
Media Strategist Job Opportunity

A forward-thinking Media Strategist to craft, execute, and optimize media plans across traditional and digital channels.

Key Responsibilities:
  • Negotiate and acquire advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
  • Design and implement media strategies aligned with clinical messaging, product education, and health outcomes.
  • Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
  • Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
  • Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
  • Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.

Requirements:

  • Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
  • Proven media-buying experience—particularly in healthcare, wellness, or education sectors.
  • Strong analytical skills and comfort with performance metrics and digital tools.
  • Excellent negotiation acumen—especially in high-value digital media environments.
  • Effective communication across teams, with attention to clinical accuracy and educational integrity.
  • Flexible Eastern Time availability, open to aligning with patient education campaigns and team collaboration across time zones.

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