Brand Storyteller

6 days ago

Taguig, National Capital Region, Philippines Propel Manila Full time

The ideal candidate will have a strong portfolio of creative work and excellent communication skills. You will be working closely with our team to develop and execute campaigns that meet the needs of our clients and drive business results.

About the Role
  • Creative Development & Execution Management:
  • Business Development:
  • Company Culture Fit & Addition:

As a key member of our creative team, you will be responsible for developing innovative ideas and bringing them to life through compelling copywriting. Your ability to think creatively and strategically will enable you to drive business growth and success.

Key Responsibilities:

  • Creative Development & Execution Management:
    • Creative Development – Contribute in the creative process from understanding the brief to insighting to ideation to crafting and execution, to presentation and defense to production:
    • Understanding the Brief – Understand the brief thoroughly, on a product and strategic level to be able to propose the best possible creative solution. The brief consists of the ask of the brand, usually a problem or opportunity, and the strategy through which will solve the brief.
    • Insighting – Research on the brief, the target market, the landscape of the brand, interview people, look at data, look at trends, look at human behavior to come up with human truths that will inspire, answer or solve the brief.
    • Conceptualization - Based on the brief and the human truth, come up with a big idea that will connect the brand and the insight. The big idea is the result of the thinking of the brief and the human truths uncovered. The big idea is the creative solution to the brief. The big idea unites all the executions.
    • Craftsmanship and Execution – Where technical skills come to play. Create high standard high quality work for every brief. This includes creating the write-ups, stories, scripts, captions, headlines, and taglines — practically all writing needed. Craftsmanship is the thing that will turn the big idea into its best form. It is the task of the Copywriter to find the best and right execution for the idea. It is the Copywriter's duty to make sure the writing needed is spot-on and is practiced with brevity, clarity and wit. And ultimately make sure the execution is at its best form of writing.
    • Technology & Innovation – Stay up to date on the latest tech and social platform executions and integrating them seamlessly into ideas and crafting. Get to know the latest trends, the newest craze, the newest everything so executions are always timely and current.
    • Production - It is a duty of the Copywriter to make sure that the idea stays great from conceptualization all the way to production - to see the idea through and make sure it is according to the creative vision of the execution from pre-production to post production.
    • Pre-production – Must be able to brief director clearly on creative intent. Must provide key enhancements/builds on copywriting and storytelling, on all aspects of the production.
    • During Production – Must have a sharp eye to provide enhancements/builds on storytelling details (cinematography/photography, acting, styling, hair and make-up, set design) and make sure everything on the set contributes to the creative intent.
    • Post-production – Must be able to provide enhancements/builds on the copywriting and storytelling (color grading, visual effects, editing) according to creative intent during offline and online sessions.
  • Business Development
    • In Driving Organic Growth – Actively support Creative Heads in the development of existing accounts and find opportunities where we can grow the business.
    • In Contributing To New Business – Actively support pitches with Creative Heads that contribute to the agency targets.
    • In Leveraging on Agency Verticals – Leverage on varied Agency verticals (ie. Propel Studios, Propel Media, Propel Data, etc.) in proposing work to clients and to elevate clients/brand's understanding of the digital ecosystem.
  • Company Culture Fit & Addition
    • In Promoting Culture – Be an active participant and advocate of the team/agency's culture to create a positive and energetic work environment.

Key Skills and Requirements:

  • Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work;
  • Articulate to communicate clear thoughts and more importantly, directions;
  • Strategic in its identification of problems, approaches or solutions;

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