
Analytics Specialist
7 days ago
About the Role:
We're seeking an experienced professional to help internal and external clients set up complex tracking, troubleshoot issues, and communicate progress.
This is a results-driven position that requires someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and provide good enough data when the perfect setup isn't available. Good problem-solving skills are essential, with the ability to break down technical problems into manageable chunks and execute.
You will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress. Your key responsibilities will include implementing conversion tracking, verifying and sanity-checking conversion tracking implementation, debugging tracking issues and fixing them, and checking issues with test measurement on Google Optimize, VWO, Optimizely, and Hotjar.
- Implementing conversion tracking (forms, buttons, e-commerce, and anything else)
- Verifying & sanity-checking conversion tracking implementation
- Debugging tracking issues and fixing them
- Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
- Creating customized reports from Analytics and other sources
Key Skills and Qualifications:
- A minimum of 4-5 years' experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
- A minimum of 3-4 years' experience with website analytics tools i.e. Google Analytics, GA3/GA4.
- Basic knowledge of JavaScript.
- Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
- Expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
- Working knowledge of third-party tagging, pixel creation, etc.
- Experience in transitioning GA accounts from UA to GA4.
- Native-level spoken and written English communication.
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