Digital Growth Strategist

1 day ago

Angeles City, Central Luzon, Philippines beBeeMarketing Full time ₱1,800,000 - ₱2,400,000
Performance Marketing Specialist

Are you a seasoned marketer with a passion for driving customer acquisition and improving return on ad spend? We're looking for a highly motivated Performance Marketing Specialist to own the strategy, execution, and optimization of Affiliate campaigns for our e-commerce business.

This role is critical in fueling full-funnel growth from awareness through conversion across a dynamic and fast-paced digital landscape. As a key member of our marketing team, you'll work cross-functionally to launch, manage, QA, and continuously optimize performance campaigns.

  • Key Responsibilities:
  • Develop commission structures to balance partner incentives in line with profitability goals and incremental revenue growth.
  • Analyze partner performance using both Partnerize reporting and internal analytics tools to uncover insights, inefficiencies, and growth opportunities.
  • Manage and refine product feed listability for Affiliate networks, ensuring accurate data, up-to-date inventory, and optimal performance for Affiliate shopping placements.
  • Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
  • Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
  • Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Qualifications:

  • Bachelor's degree or equivalent work experience, ideally in marketing, business, or a related field.
  • 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
  • Deep platform expertise across Affiliate networks, platforms and measurement.
  • Experience with Google, Meta, and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
  • Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)
  • Proven success managing campaigns to CPA, ROAS, and conversion rate goals.
  • Collaborative and communicative team player with strong project management and stakeholder alignment skills.
  • Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.

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