Marketing Director
4 days ago
The Brand Manager plays a pivotal role in driving sales growth and market share expansion for assigned product categories. This involves developing strategic business plans, formulating long and short-term marketing plans, and launching new products and promotions.
Key Responsibilities:
- Drive sales and market share growth through effective category management.
- Create and sustain competitive advantage by identifying key functional and emotional equities.
- Develop and execute integrated marketing campaigns to achieve sales objectives.
- Manage A&P budgets, product forecasts, and initiative calendars.
- Ensure accuracy and sufficiency of sales forecasts.
Key Activities:
- Develop strategic business plans for assigned product categories, ensuring alignment with overall strategies.
- Formulate long and short-term marketing plans to achieve sales objectives.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
- Build and own demand forecasts for products, regularly monitoring and adjusting as necessary.
- Manage marketing expenditures related to assigned categories.
Qualifications:
Educational Background: Bachelor's degree in Business Administration, Marketing, or a related course; post-degree preferred.
Experience: At least four (4) years of experience in Brand Management, Marketing, or Advertising.
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