Digital Content Strategist

22 hours ago

Baguio City, Cordillera, Philippines beBeeMarketing Full time ₱20,000 - ₱40,000
Job Overview:

We are seeking a highly motivated and organized individual to manage our digital presence. This is a full-time, remote role working directly with ownership to shape and grow our brand voice across social media, email, and blog content.

Key Responsibilities:
  • Develop and maintain a consistent content calendar for Instagram, Facebook, and other relevant platforms
  • Post daily content (reels, stories, carousels, photos, and captions) aligned with our brand tone
  • Manage all community engagement — respond to comments, direct messages, and engage with followers to foster trust and connection
  • Maintain a professional, polished, and on-brand visual style across all content
Content Creation & Editing:
  • Edit and repurpose short-form video content using in-clinic footage
  • Write compelling, concise captions and headlines that resonate with patients and the community
  • Collaborate with clinic staff to gather stories, behind-the-scenes moments, and educational content
Secondary Responsibilities:
  • Blog Writing & SEO:
    • Write 2-4 blog posts per month focused on chiropractic care, physical therapy, wellness, and patient education
    • Perform basic keyword research and optimize posts for SEO using tools like Google Keyword Planner or similar
  • Email Marketing:
    • Design and send engaging email campaigns to our list of subscribers
    • Write updates, promotions, and health-related content that supports patient education and retention
    • Track open rates, click-through rates, and conversions to optimize future sends
  • Reporting & Collaboration:
    • Participate in regular team check-ins via virtual meetings
    • Use communication software to stay connected with ownership and clinic staff
    • Track performance metrics across social platforms and email; provide monthly reporting with insights and recommendations

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