
Digital Marketing Professional
16 hours ago
We are seeking a highly motivated and detail-oriented Digital Marketing Associate to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing social media strategies across various platforms, including content creation, scheduling, and engagement.
">- Social Media Responsibilities:
- Assist in developing and executing social media strategies across various platforms.
- Support in monitoring social media channels, analyzing performance metrics, and identifying opportunities for optimization.
- Aid in crafting compelling social media content, including copywriting, graphic design, and video editing.
- Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals.
- Influencer Marketing Responsibilities:
- Provide support in influencer marketing campaigns, including influencer identification, outreach, and collaboration management.
- Assist in coordinating influencer partnerships, contracts, and content approvals to ensure campaign success.
- Aid in monitoring influencer campaign performance and analyzing key metrics for optimization.
- Assist in conducting research on industry trends, competitor activity, and influencer insights.
- Support in preparing influencer marketing reports and presentations for internal teams and clients.
- Search Engine Optimization Responsibilities:
- Assist in managing paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
- Aid in keyword research, ad copywriting, and bid management to optimize campaign performance.
- Support in analyzing campaign data and performance metrics to identify areas for improvement and optimization.
- Provide assistance in A/B testing and experimentation to drive better results in search advertising.
- Collaborate with team members to integrate search campaigns with broader digital marketing strategies.
- Direct Marketing Responsibilities:
- Assist in planning and executing direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives.
- Support in developing targeted email and SMS campaigns, including list segmentation, content creation, and scheduling.
- Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance.
- Aid in monitoring campaign performance metrics, analyzing results, and providing insights for optimization.
- Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies.
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Strong interest in digital marketing with a desire to learn and grow in each area.
- Excellent communication skills, both verbal and written.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
- Enthusiasm for delivering exceptional results and contributing to client success.
- Prior internship or relevant work experience in digital marketing is a plus but not required.
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